Trade Marketing

Trade Marketing is a strategic disciplined function that enables the company to achieve its financial and sales goals via providing the Trade Marketing plans that are in line with the market dynamics, the brands strategies as well as ASC’s goals. It enables the sales team to execute these plans with excellence via providing all necessary Go-To-Market tools. Analyzing and measuring the effectiveness of these plans are some of the key procedures in this department.

Trade Marketing provides the company and mainly the Sales & Merchandising teams all necessary knowledge and tools to implement and maintain the sales fundamentals in the trade.