ASC Wins “Execution Impact” Award

June 30, 2019

Abudawood AlSaffar Company (ASC) won the “Execution Impact” for the performance on Pringles for Q1 for the “Jeep Out Door” campaign. The beauty of this award is that:

  • It is the first time this award has been granted by Kellogg’s and hence ASC are the first recipients.
  • The reward criteria for winning are:
    • Quantitative in terms of results.
    • Other markets can own and replicate in a “realistic” manner.
    • The action taken goes above and beyond the normal trends/efforts.
    • Work is a result of a group effort both internally and externally with the trade and 3PL agencies.
  • The voting is done by the other market distributors with no intervention from the principal. This makes the award more impactful as it is a vote of confidence of ASC capabilities by other industry players/peers in different markets.
  • The award is by the Food division within ASC that is proving once again its ability to manage the business with excellence.