ASC’s New Partner – Hershey’s
Al Seef District, Bahrain. Abudawood AlSaffar Company, a leading distribution and service provider within the Kingdom of Bahrain is proud to announce the expansion of its principal portfolio via a new distribution agreement with “The Hershey Company”.
Effective January 2018, ASC will be distributing the globally known Hershey brands like Reeses, Kisses, Ice Breakers Mints, Hershey Chocolate and Syrups within all the trade channels of Bahrain. This move creates a win-win situation as it allows the brand to reach its full sales potential while ASC will be leveraging its expertise and strengthen its presence within the confectionary category.
Commenting on the signing of the new principal, Mr. Jihad Jrab – ASC Regional GM quoted:
This move will ensure that the well know quality Hershey brands will have the right sales fundamentals within the market that will allow new and loyal shoppers/consumers the ability to try and enjoy them thus growing share and our overall mutual business.
More to come from ASC…